About Us

What we do and why we do it feels simple to us - and we hope to project that feeling. That said, we’ll use this little corner of the website to give some context.

I’m Adam Potts from Jacksonville, Florida - avid hat wearer and fan of well-made things (hello). I started Besco after years of a love/hate relationship with hats. Sometimes the shape was off; other times, they’d fall apart. I was tired of cheap, promotional-quality hats that didn’t fit well or last. I also wanted something made in the USA. Nothing quite fit the bill, so I set out to find the right hat. That search created a passion that is now Besco.

Now, my focus is on offering the sharpest, best-fitting, daily driver hat I can make. The best items I use every day are ones that get better with time - our hats are built with that same idea. You can keep yours crisp if you want, but it's built to take a beating, too.

As long as we can make our products in the USA - and the quality justifies the price - Besco will remain Made in the USA.

We’re starting with hats, but more goods are on the way. Our aim is to collaborate with as many neighbors as possible who want to join us in this love letter to the South.

Thanks for reading,
– Adam